{"id":7563,"date":"2023-06-23T13:48:20","date_gmt":"2023-06-23T13:48:20","guid":{"rendered":"https:\/\/www.jacli.it\/the-renewal-of-the-brand\/"},"modified":"2024-06-04T09:22:32","modified_gmt":"2024-06-04T09:22:32","slug":"the-renewal-of-the-brand","status":"publish","type":"post","link":"https:\/\/www.jacli.it\/en\/the-renewal-of-the-brand\/","title":{"rendered":"The renewal of the Brand"},"content":{"rendered":"\n
At the heart of our corporate journey, we have undertaken a bold and significant transformation, born to fully embrace our soul linked to the earth and nature, but also to express the vitality of our youth and our connection with the lived reality, made of unique people, encounters and experiences.<\/p>\n\n
The first phase of our rebranding was the revisiting of the previous logo, which no longer fully reflected our visual and personal identity. <\/p>\n\n
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The rebranding was conceived to fully reflect our vision and mission, highlighting our duality of soul. The bottles of our liqueurs are now presented in the full splendor of their colours, which faithfully reflect those of our logo, an essential element of the brand’s visual identity.<\/p>\n\n
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The choice to use bright colors is symbolic: they represent the vitality and energy that distinguish us, but they are also the emblem of our connection with nature. With this lively shade, we want to convey our passion for the land and the authenticity of our artisanal products. <\/p>\n\n
A distinctive feature of this rebranding is the label divided into two parts that communicate with each other, but also with the bottle itself which becomes an integral part of the visual experience. Its color merges with the label, creating a third imaginary label. <\/p>\n\n
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This rebranding goes beyond aesthetics: it is the expression of our new approach, dedicated to being close and constant in our relationship with all of you. We want to show how the synergy between urban life and nature is possible even today. With the renewed brand, we would like to invite you to discover our duality of soul and the passion that fuels every drop of our liqueurs.<\/p>\n","protected":false},"excerpt":{"rendered":"
At the heart of our corporate journey, we have undertaken a bold and significant transformation, born to fully embrace our soul linked to the earth and nature, but also to express the vitality of our youth and our connection with the lived reality, made of unique people, encounters and experiences. The first phase of our […]<\/p>\n","protected":false},"author":1,"featured_media":7279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"\n
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